We turned hospitality advertising on its head by focusing on The Venetian’s one-of-a-kind guests, not hotel amenities. "Come As You Are" taps into guests' sense of individualism as well as the infectious sense of anticipation as they prepare to come to The Venetian. Instead of a campaign we created an open invitation for all to come to The Venetian, again and again.

Thanks to our campaign The Venetian was ranked as the #2 preferred destination in Las Vegas by Condé Nast. Average daily rate — the holy grail of Vegas tourism — jumped into the top three. And social followers increased double digits since the launch of the campaign.