Stance
Star Wars
AWARDS
GOLD, CANNES LION, MOBILE
GOLD, ONE SHOW, MOBILE
GOLD, PIXEL AWARD, MOBILE
ADAGE DIGITAL CAMPAIGN OF THE YEAR
We launched a three-pronged, hyper-targeted campaign designed to transform Star Wars fans into Stance shoppers. We kicked off with “Shop With The Force,” an e-commerce experience that allowed users to browse and purchase socks just by waving their hand — like a true Jedi master. Shop With The Force turned an old-school product carousel into a first-of-its-kind experience. Sales projections were beat by 300% and Stance had its single highest sales day ever. Stance even became the number two trending topic on Twitter.
