While Mr. Peanut has been around for almost 100 years, we’ve never heard him speak. That is, until now. With a fashionable new suit and the voice of Robert Downey Jr., Mr. Peanut was finally able to express the confidence and personality we all knew existed in that shell all along.

Working with Director Ringan Ledwidge and Laika studios, the campaign extended beyond TV into branded content, like the Planters digital Holiday Card, print, OOH, and a live Facebook and Twitter pages where fans could interact with Mr. Peanut daily. Not to mention a behind the scenes look at the campaign hosted by Mr. Peanut himself.