Wheat Thins

Wheat Thins asked us to create a launch spot for their new line of Wheat Thins Crunch Stix. They told us the crunch of these sticks was louder than anything they’ve made to date. We believed them whole-heartedly and decided to make a spot that demonstrated their loudness.

We then felt it was our responsibility to inform the public how to properly crunch down on Wheat Thins Crunch Stix so we made a PSA.

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