Nicorette

This was one of those situations where we got a tough brief from a notoriously tough client. Nicorette bought Commit and wanted the world to know that all Commit lozenges would now be called Nicorette. They suggested an art card spot with no idea. We convinced them to do this spot instead. The result? It raised Nicorette lozenge sales 20%. This spot was co-written by Jon Marshall.

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