This spec video was created for a Miller Light pitch. Miller had asked for something more aggressive, more polarizing and less safe than the watered-down tone most beer campaigns had adopted lately. We came back to them with the notion that what kind of beer you drink says a lot about you as a man. In fact it pretty much says everything.
From that idea we created an online video that would link directly to a site (uarewhatudrink.com) where you can start to examine what the beer you’re drinking says about you – something every man should know.