One word really says it all: Delicioso. Everything in our global relaunch campaign for Kahlua – from the drink itself, to the region it’s made (Veracruz, Mexico) to the woman who drinks it (Ana De La Reguera) – share a uniqueness so complex and intriguing that only one word in only one language could ever describe it…delicioso.

To relaunch Kahlua we returned the drink to its roots, reestablishing it as a coffee-rum drink born from the beautiful hills of Veracruz, Mexico. With help from actress and Veracruz native, Ana De La Regeura and director Frederik Bond, Kahlua’s sales increased 5% over the next calendar year.

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