Jeremiah Weed is a new brand within the Diageo arsenal. It’s a drink made for a specific type of man. The badass, blue collar, do it yourself, hard-working man.
To enhance awareness and create engagement with Weed through social media, we hired a digital bartender, Nancy, to tend to our customers through our Facebook page.
Nancy would respond to fans comments and posts in real time through handcrafted videos made exclusively for each consumer.
In the end we created over 60 personalized videos for our most badass supporters.