Brand Jordan

For “Maybe It’s My Fault” we wanted to create a message for the beginning of the NBA playoffs about the state of basketball. In “Maybe” we travel backwards through Jordan’s life and the moments that defined him as a player as he speaks about the false perception he might have given to those who watched…

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Stance Star Wars

Stance – Star Wars Case Study Stance – Star Wars Hologram Stance – A New Hope Stance – Empire Strikes Back Stance – Return of the Jedi

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Writing / Directing

Second Thoughts   Plane Crash Written by: Josh DiMarcantonio, Eric Stevens, Matt Heath. Directed by: David Shane.   Game Night Written by: Josh DiMarcantonio, Eric Stevens, Matt Heath.   Lotto Directed by: Josh DiMarcantonio and Eric Gross Written by: Josh DiMarcantonio     The Fortune Writer is a short film that I wrote. It won…

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Taco Bell & Ronald McDonald

WINNER OF 7 CANNES LIONS. 5 SILVER. 2 BRONZE. Taco Bell Ronald McDonald – Film Taco Bell Ronald McDonald – Case Study Taco Bell Ronald McDonald – Breakfast Taco Bell Ronald McDonald – Waffle Taco Taco Bell Ronald McDonald – Crunchwrap

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Taco Bell

Taco Bell — Fiery Taco Bell — Silver Dollar Taco Bell — Power Beach Taco Bell — Nate Robinson Taco Bell — Kevin Love Taco Bell — First Kiss Taco Bell — Hello Father Taco Bell — Triple Steak Stack

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This is Sportcenter

This is Sportscenter – Copy Machine This is Sportscenter – Catch This is Sportscenter – Stuck This is Sportscenter – Hero This is Sportscenter – Donuts This is Sportscenter – Choices This is Sportscenter – The Freak This is Sportscenter – Incentives This is Sportscenter – Video Game This is Sportscenter – Uninvited This is…

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Planters

While Mr. Peanut has been around for almost 100 years, we’ve never heard him speak. That is, until now. With a fashionable new suit and the voice of Robert Downey Jr., Mr. Peanut was finally able to express the confidence and personality we all knew existed in that shell all along. Planters – Behind The…

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Leroy Smith

In 10th grade Michael Jordan was cut from his varsity team after a faster, better-looking player took his place. That man was Leroy Smith. From then on MJ used Leroy as motivation to become the greatest player of all time. And now Leroy wants some credit. Leroy Smith Already a successful motivational guru with a…

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NBA on ESPN

It was over eight years ago when we first dreamt up the “Your NBA Destination” campaign for ESPN, featuring the NBA on ESPN RV. Now eight seasons, over 40 commercials and nearly 150 arena-visits later, our campaign continues to live on. Over 35 players from all-stars to NBA legends have appeared on the RV to…

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Keep A Child Alive

WINNER OF 5 CANNES LIONS. 3 GOLD. 2 BRONZE. Keep A Child Alive – Case Study On 12.1.10 Hollywood died. In honor of World AIDS Day on December 1, Hollywood’s most popular Twitter users gave up their digital lives to help give real life to children suffering from HIV/AIDS in Africa and India. Celebrities like…

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MLB on ESPN

The guys at MLB on ESPN aren’t just anchors; they’re a Special Ops team, powered by years of experience and an endless amount of baseball knowledge. Each anchor possesses a unique skill set, and that when brought together they form a group that even the A-Team couldn’t mess with. ESPN tasked us with finding a…

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Payday

It’s a little-known fact that peanuts and caramel together can bend the space-time continuum, making time-travel possible. Science and this spot prove it. “Time Machine” won the AICE and AICP awards for best spec spot in 2008. Payday – Time Machine

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Nike NYC Hoops

This was a neighborhood specific campaign for Nike that empowered local communities by using real amateur athletes and hometown heroes to inspire young players.

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Sportscenter Live

ESPN tasked us to come up with a way to promote SportsCenter going live in the mornings. Our solution? Create a completely live branding campaign with over 300 original commercials. These live commercials would allow us to stay topical and mention things happening right then and there in sports, just as SportsCenter Live will be…

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Jeremiah Weed

Jeremiah Weed is a new brand within the Diageo arsenal. It’s a drink made for a specific type of man. The badass, blue collar, do it yourself, hard-working man. Jeremiah Weed – Case Study To enhance awareness and create engagement with Weed through social media, we hired a digital bartender, Nancy, to tend to our…

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Wheat Thins

Wheat Thins asked us to create a launch spot for their new line of Wheat Thins Crunch Stix. They told us the crunch of these sticks was louder than anything they’ve made to date. We believed them whole-heartedly and decided to make a spot that demonstrated their loudness. We then felt it was our responsibility…

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Nike Canada

The athletes of Team Canada know fate has nothing to do with whether they will win or lose. Only they do. With the winter Olympics being held in Vancouver, Nike asked for a campaign that would introduce Team Canada to the world. We came up with the idea of “Force Fate,” and built an integrated…

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Kahlua

Kahlua – Ingredients One word really says it all: Delicioso. Everything in our global relaunch campaign for Kahlua – from the drink itself, to the region it’s made (Veracruz, Mexico) to the woman who drinks it (Ana De La Reguera) – share a uniqueness so complex and intriguing that only one word in only one…

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Nicorette

This was one of those situations where we got a tough brief from a notoriously tough client. Nicorette bought Commit and wanted the world to know that all Commit lozenges would now be called Nicorette. They suggested an art card spot with no idea. We convinced them to do this spot instead. The result? It…

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Michelin

No tire lasts longer than a Michelin. This spot aimed to proved that point in a visually stunning fable-esque spot animated by the talented folks at Psyop. The spot has ran in over 20 countries internationally. Michelin

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Best Buy

Best Buy is the facilitator of tech innovators all over the globe. To further this commitment and reaffirm the brand’s position within the marketplace, we created a five-part branded reality series following Two Bit Circus, a team of myth-busting tech geniuses attempting to create the next evolution of home entertainment. Best Buy – Evolved Viewing…

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George Dickel

George Dickel – Branded Content Case Study George Dickel – Promo Case Study George Dickel – Team Big Steal George Dickel – RTB 2 Minute George Dickel – RTB 30 Second George Dickel – RTB 15 Second

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Miller Lite

This spec video was created for a Miller Light pitch. Miller had asked for something more aggressive, more polarizing and less safe than the watered-down tone most beer campaigns had adopted lately. We came back to them with the notion that what kind of beer you drink says a lot about you as a man.…

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